At Northwick Author Development Academy, an elite incubator for the creative class, originality is both fetish and mandate. Its candidates arrive ravenous for distinction --- only to discover, after a year of carefully engineered “disorientation,” that their work has converged into something eerily uniform. When a student in the sophomore cohort, Carl Sample, announces his intention to provoke a stranger into punching him --- an act pitched as both personal exorcism and artistic experiment --- the action seems grotesque, comic and vaguely prophetic. Before Carl can enact his plan, another student is assaulted in town. This emerging crisis of coincidence binds the cohort in a tightening web of surveillance and mythmaking, as intention and event fall fatally out of sync.